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That’s really interesting rabbit, I had no idea. In America the marketing of tampons in commercials is often based around the idea that you shouldn’t have to “miss out” on anything because you’re on your period – this usually emphasizes activities like swimming, doing sports, or wearing skintight dresses on dates. It’s an aggressive marketing idea put out by tampon companies.

In the countries you’ve mentioned, is it more normalized to not participate in certain activities (swimming for example) when you’re on your period? It’s a pretty taboo topic in the US (women would rarely admit in mixed company that they’re currently menstruating, probably just with good friends) so I wonder if tampons are more prominent because they help you conceal that you’re menstruating at all.